Reevaluating Your Mission: When and How to Pivot with Purpose

Our Impact Team
Nov 19
3 min read

In both life and business, change is inevitable. Markets shift, personal priorities evolve, and unforeseen challenges arise. While your mission serves as your guiding light, there may come a time when it needs to be reevaluated and adapted to stay relevant and impactful. Knowing when and how to pivot your mission with purpose ensures you maintain focus while embracing growth and new opportunities.

Signs It’s Time to Reevaluate Your Mission

Market or Industry Changes
- New technologies, regulations, or shifts in consumer behavior may render aspects of your mission outdated or ineffective.
- Example: A company focused on brick-and-mortar retail may need to integrate e-commerce to stay competitive.
Evolving Personal or Organizational Goals
- As you grow, your priorities and aspirations may shift, requiring a reevaluation of your mission to align with your new direction.
- Example: A nonprofit initially focused on local impact may expand its scope to address national or global issues.
Feedback from Stakeholders
- Input from customers, employees, or partners may highlight areas where your mission no longer resonates or fully addresses their needs.
- Example: Customers expressing a desire for more sustainable practices could prompt a mission update to prioritize environmental responsibility.
Lack of Alignment or Progress
- If your current mission no longer inspires action or feels disconnected from your daily operations, it’s time to revisit and refine.
- Example: An organization struggling to meet its goals may find that its mission is too broad or unrealistic.
Opportunities for Growth
- New opportunities may present themselves, offering a chance to expand your impact while staying true to your core values.
- Example: A business seeing success in one product line may pivot to focus on that area exclusively.
Struggling to align your work with your mission? We can help!

How to Pivot Your Mission with Purpose

Reflect on Your Core Values
- Start by revisiting the principles and values that form the foundation of your mission.
- Ensure that any changes remain true to these guiding beliefs.
Engage Stakeholders
- Involve employees, customers, and partners in the reevaluation process.
- Gather feedback to understand their perspectives and ensure alignment.
Assess Your Goals and Impact
- Review your current goals and measure your progress toward achieving them.
- Identify gaps, successes, and areas where your mission may need adjustment.
Define the New Mission
- Craft a revised mission statement that reflects your updated purpose and vision.
- Use clear, concise language to communicate the change effectively.
Communicate the Pivot
- Share the updated mission with all stakeholders, explaining the reasons behind the change and the benefits it brings.
- Be transparent and emphasize your commitment to staying true to your values.
Embed the New Mission in Daily Operations
- Integrate the revised mission into your strategies, processes, and culture.
- Ensure that every action and decision aligns with the updated purpose.
Struggling to align your work with your mission? We can help!

Examples of Successful Mission Pivots

Netflix
- Original Mission: DVD rental by mail.
- Pivot: Transitioned to a streaming service and later expanded into original content production.
Slack
- Original Mission: Develop a gaming platform.
- Pivot: Focused on creating a team collaboration tool after recognizing its broader potential.
Starbucks
- Original Mission: Sell high-quality coffee beans and equipment.
- Pivot: Transitioned to creating a "third place" for people to gather and enjoy coffee.

How We Can Help

At Loomis Reddick & Bishop, we understand the importance of adapting your mission while staying grounded in your values. Our Impact Team specializes in guiding individuals and organizations through purposeful pivots, ensuring alignment, clarity, and long-term success.

Contact Us

Visit our website to schedule a consultation. Together, we’ll help you pivot with purpose, ensuring your mission remains a powerful force for impact and success.